HONG KONG, JULY 8-11, 2018

"No matter what you do, your job is to tell your story"

Gary Vaynerchuk, Founder & CEO, VaynerMedia

PandaConf is the world’s premier marketing conference. It’s where 5,000 industry giants, global CMOs, leading brands, investors, agencies and ad tech startups meet.

Book Tickets

Our 2017 speakers

People don't know the stories they want to be told Peter Nelson, Executive Vice President, HBO

Authenticity scales Alexis Ohanian, Co-Founder & CEO, Reddit

The best way to predict the future is to create it Elmar Frickenstein, SVP, BMW Group

Companies that attend

What's happening?

PandaConf, the world's premier marketing conference, is made up of the key people driving and engineering change in the world of marketing. Marketeers from a huge range of industries will gather to tell their success stories.

Agencies

If you work at or with an agency, this is the track for you. Explore how the agency landscape of tomorrow will look.

Is there really a new agency model and if so how are traditional agencies adapting?
How can agencies stay relevant in an ever faster-changing environment?
How is the function of brand PR and comms evolving to keep up with instantaneous pressures and expectations?
How do giants such as Coca Cola and McDonald’s maintain such influence despite constant competition?

Platforms

Keep up with the new and disruptive marketing platforms with this track. Hear what’s next in the industry.

How do industry giants such as Google and Apple market their all-encompassing platforms?
What new platforms and tools are delivering the greatest ROI for your industry?
How can social platforms best use content marketing?
What is the next impact and potential evolution of online communities?

AdTech vs MarTech

AdTech and MarTech will be picked apart and discussed in depth by some of the world’s leading marketers in this track.

Can artificial intelligence and personalised advertising outperform creatives?
Is programmatic the future of native advertising?
How can marketing teams use video and tap into this popular channel of content marketing?
Which new strategies are delivering the greatest ROI for advertisers?
What will the app scene look like over the next 24 months?

B2B and B2C Marketing

B2C and B2B marketing are more alike than you’d first expect. In this track, marketing techniques from both will be compared and contrasted by marketers of world-leading companies.

Is automation and personalisation as effective in B2B as in B2C?
Are tools like digital and email marketing really dead?
What role is big data playing in the evolution of B2B sales?
Which new sales tools and platforms are delivering the greatest ROI?


The giants of the web assemble
Wall Street Journal


Everywhere you go it’s buzzing and it’s electric
Bloomberg


It defines the ecosystem
The Guardian

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