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HONG KONG, JULY 9-12, 2018

“No matter what you do, your job is to tell your story”

-Gary Vaynerchuk, Founder & CEO, VaynerMedia
PandaConf is the world’s premier marketing conference. It’s where 5,000 industry giants, global CMOs, leading brands, investors, agencies and ad tech startups meet.

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Meet our first speakers

People don't know the stories they want to be told Peter Nelson, Executive Vice President, HBO

Authenticity scales Alexis Ohanian, Co-Founder & CEO, Reddit

The best way to predict the future is to create it Elmar Frickenstein, SVP, BMW Group

Companies that attend

What's happening?

PandaConf, the world's premier marketing conference, is made up of the key people driving and engineering change in the world of marketing. Marketeers from a huge range of industries will gather to tell their success stories.

Advertising excellence

Are consumers wise to native advertising and where to for its replacement?
Are the lines between comms, agency and brand PR too blurry when it comes to efficiency and function?
Will the adtech vs martech debate ever be resolved?

Platforms

How do industry giants such as Google and Apple market their all-encompassing platforms?
What new platforms and tools are delivering the greatest ROI for your industry?
How can social platforms best use content marketing?
What is the next impact and potential evolution of online communities?

AdTech vs MarTech

AdTech and MarTech will be picked apart and discussed in depth by some of the world’s leading marketers in this track.

Can artificial intelligence and personalised advertising outperform creatives?
Is programmatic the future of native advertising?
How can marketing teams use video and tap into this popular channel of content marketing?
Which new strategies are delivering the greatest ROI for advertisers?
What will the app scene look like over the next 24 months?

B2B and B2C marketing

B2C and B2B marketing are more alike than you’d first expect. In this track, marketing techniques from both will be compared and contrasted by marketers of world-leading companies.

Is automation and personalisation as effective in B2B as in B2C?
Are tools like digital and email marketing really dead?
What role is big data playing in the evolution of B2B sales?


The event was packed with hundreds of tech startups eager to raise their profile
The Economist


The optimism at the RISE technology conference here in Hong Kong is palpable
BBC


Everywhere you go it’s buzzing and it’s electric
Bloomberg